App Store Product Page
Last updated
Last updated
Every element of your App Store product page has the power to drive downloads of your iOS app. Learn how to help people discover your app and engage them through thoughtfully crafted metadata on your product page and in search results.
Your app’s name plays a critical role in how users discover it on the App Store. Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive. Avoid names that use generic terms or are too similar to existing app names. An app name can be up to 30 characters long.
This name is only for the product page; the app can have a different name once installed on-device.
Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose. Consider testing different options to determine which icon is the most recognizable and meaningful to your target audience.
App Factory will generate an icon for you using your primary logo and colors. If you'd like a specific design, please provide those details to us.
Your app’s subtitle is intended to summarize your app in a concise phrase. Consider using this, rather than your app’s name, to explain the value of your app in greater detail. Avoid generic descriptions such as “world’s best app.” Instead, highlight features or typical uses of your app that resonate with your audience. You can request App Factory to update your subtitle when submitting a new version of your app. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.
Use images captured from your app’s UI to visually communicate your app’s user experience. You can feature up to 10 screenshots on your App Store product page. The first three images will appear in search results, so make sure these highlight the essence of your app. Focus each subsequent screenshot on a main benefit or feature so that you fully convey your app’s value. If your app supports Dark Mode, consider including at least one screenshot that showcases what the experience looks like for users.
Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of main features. Let potential users know what makes your app unique and why they’ll love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. The first sentence of your description is the most important — this is what users can read without having to tap to read more. Every word counts, so focus on your app’s unique features.
Don’t add unnecessary keywords to your description in an attempt to improve search results.
You can request App Factory to update your app’s description when submitting a new version of your app. If you want to share important updates more frequently, consider using your promotional text instead.
Limited to 4000 characters. The description should be in plain text, with line breaks as needed. HTML format is not supported. The appears on your app’s product page, when users install your app, and will be used for web engine search results once you release your app. This property is required.
Your app’s promotional text appears at the top of the description (iOS 11+) and is up to 170 characters long. You can update promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your app, such as limited-time events or upcoming features.
Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Popular, functional terms, such as “jobs” or “social”, may drive a lot of traffic, but are highly competitive in the rankings. Less common terms drive lower traffic, but are less competitive.
Keywords are limited to 100 characters total, with terms separated by commas and no spaces. (Note that you can use spaces to separate words within keyword phrases. For example: Property,House,Real Estate.) Maximize the number of words that fit in this character limit by avoiding the following:
Plurals of words that you’ve already included in singular form
Names of categories or the word “app”
Duplicate words
Special characters — such as # or @ — unless they’re part of your brand identity. Special characters don’t carry extra weight when users search for your app.
Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:
Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
Terms that are not relevant to the app
Competing app names
Irrelevant, inappropriate, offensive, or objectionable terms
In addition, keep in mind that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.
This property is required.
When you update your app, you can use What’s New to communicate changes to users. This text appears on your product page and on the Updates tab.
If you added a feature or fixed a bug based on feedback, use What’s New to let users know that you’ve listened to them. List new features, content, or functionality in order of importance, and add call-to-action messaging that gets users excited about the update. Limited to 4000 characters.
By default, App Factory will always set this to "Bug fixes and improvements" to satisfy the minimum requirement for publishing an update. If you would like something specific, please let us know.
This property isn't available for the first version of the app but is required for all subsequent versions.
Ratings and reviews influence how your app ranks in search and can encourage users to engage with your app from search results, so focus on providing a great app experience that motivates users to leave positive reviews. Individual ratings inform your app’s summary rating, which is displayed on your product page and in search results. This summary rating is specific to each territory on the App Store.
You can use App Store Connect to respond to customer reviews of your app to directly address their feedback, questions, and concerns. When you respond, the reviewer will be notified and will have the option to update their review. Reviews and responses can be updated at any time, but only the latest review and response for each user will be displayed on your product page.
Categories on the App Store help users discover new apps to meet their needs. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
By default, App Factory submits all apps with a primary category of Lifestyle. Choosing categories that are not relevant to your app may cause your app to be rejected when submitted for review.
The URL of the support website you plan to provide for users, which displays on the App Store for users who have downloaded your app. This URL must lead to actual contact information (legal address, email address, telephone number), as may be required by local law, so that users can reach you regarding app issues, general feedback, and feature enhancement requests. Specify the entire URL, including the protocol (for example, http://support.example.com).
This property is required.
The website where users get more information about the app. Specify the entire URL, including the protocol.
The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, 2014 Example, Inc.). The copyright symbol is added automatically.
This property is required.
To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. For information about creating a beautiful and memorable icon, see the .
App Factory will generate these for you. If there are specific pages you'd like to include or want to add additional verbiage, please let us know. Optionally, you can create and provide all of the required screenshots according to the official specifications for iPhone and iPad:
For details, see .
